If you’re just starting out, a phone holder makes a lot of sense. Using technology that you already own to track rides and add a bit of navigation. 

If you have a dedicated GPS cycling device like a Garmin/Wahoo then you’ll still be taking your phone, just in a pocket for emergencies and probably photos. 

The design of the Shapeheart actually suits both of these markets quite well. Housing the phone in a protective wallet means it can be used on the bike and also to protect a phone in a jersey pocket.  

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